Chapter 11 - Chapter 11 Self-Regulation and Ethics Quick...

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Chapter 11 Self-Regulation and Ethics Quick Facts Date of first National Association of Broadcasters code for broadcasting: 1929 Date code abolished: 1983 Most influential citizens’ group in TV history: Action for Children’s Television Number of scenes containing sexual in a week of TV in 1998: 1,930 Number of scenes containing sexual in a week of TV in 2005: 3,783 Self-Regulation in Broadcasting and Cable Codes: written statements of principle guiding behavior E.g. . “Thou shalt not bear false witnesses against…” Codes are common in all professions: medicine, law, journalism The NAB Code: National Association of Broadcasters Established radio code in 1929, included TV in 1952 Covered both programming and advertising After anti-trust suit, NAB code was revoked Self-Regulation in Broadcasting and Cable NAB: National Association of Broadcasters 1990 - Voluntary programming principles adopted Code of Broadcast News Ethics Society of Professional Journalists (SPJ) Code for objectivity and press responsibility American Advertising Federation (part of Better Business Bureau) Code for truthfulness in advertising Self-Regulation in Broadcasting and Cable Recent government pressure to create code of behavior 1997: Congress introduces bill to allow industry to create new code (did not pass) 1998: NAB was asked to draft an updated voluntary code of conduct for broadcasters. 2000: Senate asked FCC to examine if current programming was serving the public interest 2004: after the Janet Jackson “wardrobe malfunction”, the NAB formed task force 2008: no new code has been proposed Additional Note: Codes and Policies Without Codes: Management must be sensitive to political, social and economic sensibilities of community Stations develop own policy guidelines Advantages to codes Public & employees are made aware of specific policies
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Disadvantages to codes Codes could be used in court against a station Need to be worded vaguely to reflect an entire organization and thus are not useful day-to- day Departments of Standards and Practices Standards and Practices Departments have been cut back, reflecting a more liberal viewing public
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This note was uploaded on 11/11/2008 for the course RTVF 1310 taught by Professor Way during the Spring '08 term at North Texas.

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Chapter 11 - Chapter 11 Self-Regulation and Ethics Quick...

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