SWOT.docx - 1.0 SWOT of U-Mobile Strength High growth rate Strong labor force in company High level technology Weakness Opportunity Expand domestic

SWOT.docx - 1.0 SWOT of U-Mobile Strength High growth rate...

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1.0 SWOT of U-Mobile Strength Weakness High growth rate Strong labor force in company High level technology Insufficient information of U-Mobile Limited network coverage and Instability of internet services Opportunity Threat Expand domestic market or global market Government investment and new development project Highly competitive 1.1 Strength of U-Mobile 1.1.1 High growth rate According to market research, the report shows that U-Mobile is Malaysia’s fastest growing full-fledged mobile operator. U-mobile had provided data, voice and messaging services to their clients by its unique prepaid, postpaid and broadband plans. Through their market-leading product improvement and value proposition such as provide the cheap monthly broadband to their customer, U-Mobile Company has grown its users from less than fifty thousand to over four million in less than 5 years. 1.1.2 Strong labor force in company U-Mobile has a great group of strong labor in their operation. The U-Mobile’ CEO is believe that their employees are larger asset to business in terms of bringing ideas, innovation and creativity. Thus, U-Mobile always offers training and development program to all workers to improve inspiration and motivation especially their management way in their business in order to increase the productivity and effectively.
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1.1.3 High level technology in telecommunication field Actually, an industry of telecommunication has a high level and modern of technological will help it grew faster overall. Thus, U-Mobile always improve the level of technology in their operation. This is because a modern technologies will lead U-Mobile to innovate and produce new services or products for their clients. In addition, it leads the U Mobile to prediction company growth and gain more of market share in future. Hence, U-Mobile must to provide a technical group for all of products installation, maintenance and repair to attract and satisfy their customers. 1.2 Weakness of U-Mobile 1.2.1 Insufficient information of U-Mobile The first weakness of U-Mobile is lack of information about U-Mobile’ product and service. This will make consumer no aware to U-Mobile' new products or service in the telecommunication market. According to feedback from customer in portal U-Mobile website, they said U-Mobile is not have a complete details about their product if compared to other famous competitors such as Digi and Maxis. 1.2.2 Limited network coverage and Instability of internet services The network coverage of U-Mobile just provided in Malaysia only and their internet services are instability. According to a survey conducted by U-Mobile, shows that a lot of customer are disappointed with U-Mobile' network service because it's too weak and unstable.
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