1.0 SWOT of U-Mobile
Strength
Weakness
High growth rate
Strong labor force in company
High level technology
Insufficient information of U-Mobile
Limited network coverage and
Instability of internet services
Opportunity
Threat
Expand domestic market or global
market
Government investment and new
development project
Highly competitive
1.1 Strength of U-Mobile
1.1.1
High growth rate
According to market research, the report shows that U-Mobile is Malaysia’s fastest
growing full-fledged mobile operator. U-mobile had provided data, voice and messaging
services to their
clients by its unique prepaid, postpaid and broadband plans. Through their
market-leading product improvement and value proposition such as provide the cheap
monthly broadband to their customer, U-Mobile Company has grown its users from less than
fifty thousand to over four million in less than 5 years.
1.1.2
Strong labor force in company
U-Mobile has a great group of strong labor in their operation. The U-Mobile’ CEO is
believe that their employees are larger asset to business in terms of bringing ideas, innovation
and creativity.
Thus,
U-Mobile always offers training and development program to all workers
to improve inspiration and motivation especially their management way in their business in
order to increase the productivity and effectively.
1.1.3 High level technology in telecommunication field
Actually, an industry of telecommunication has a high level and modern of technological
will help it grew faster overall. Thus, U-Mobile always improve the level of technology in
their operation. This is because a modern technologies will lead U-Mobile to innovate and
produce new services or products for their clients. In addition, it leads the U Mobile to
prediction company growth and gain more of market share in future. Hence, U-Mobile must
to provide a technical group for all of products installation, maintenance and repair to attract
and satisfy their customers.
1.2 Weakness of U-Mobile
1.2.1 Insufficient information of U-Mobile
The first weakness of U-Mobile is lack of information about U-Mobile’ product and
service. This will make consumer no aware to U-Mobile' new products or service in the
telecommunication market. According to feedback from customer in portal U-Mobile website,
they said U-Mobile is not have a complete details about their product if compared to other
famous competitors such as Digi and Maxis.
1.2.2 Limited network coverage and Instability of internet services
The network coverage of U-Mobile just provided in Malaysia only and their internet
services are instability. According to a survey conducted by U-Mobile, shows that a lot of
customer are disappointed with U-Mobile' network service because it's too weak and unstable.
