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1.0 SWOT of U-MobileStrengthWeaknessHigh growth rateStrong labor force in companyHigh level technology Insufficient information of U-MobileLimited network coverage and Instability of internet servicesOpportunityThreatExpand domestic market or global marketGovernment investment and new development projectHighly competitive1.1 Strength of U-Mobile1.1.1High growth rateAccording to market research, the report shows that U-Mobile is Malaysia’s fastest growing full-fledged mobile operator. U-mobile had provided data, voice and messaging services to theirclients by its unique prepaid, postpaid and broadband plans. Through their market-leading product improvement and value proposition such as provide the cheap monthly broadband to their customer, U-Mobile Company has grown its users from less than fifty thousand to over four million in less than 5 years.1.1.2Strong labor force in companyU-Mobile has a great group of strong labor in their operation. The U-Mobile’ CEO isbelieve that their employees are larger asset to business in terms of bringing ideas, innovationand creativity.Thus, U-Mobile always offers training and development program to all workersto improve inspiration and motivation especially their management way in their business inorder to increase the productivity and effectively.
1.1.3 High level technology in telecommunication fieldActually, an industry of telecommunication has a high level and modern of technologicalwill help it grew faster overall. Thus, U-Mobile always improve the level of technology intheir operation. This is because a modern technologies will lead U-Mobile to innovate andproduce new services or products for their clients. In addition, it leads the U Mobile toprediction company growth and gain more of market share in future. Hence, U-Mobile mustto provide a technical group for all of products installation, maintenance and repair to attractand satisfy their customers.1.2 Weakness of U-Mobile1.2.1 Insufficient information of U-MobileThe first weakness of U-Mobile is lack of information about U-Mobile’ product andservice. This will make consumer no aware to U-Mobile' new products or service in thetelecommunication market. According to feedback from customer in portal U-Mobile website,they said U-Mobile is not have a complete details about their product if compared to otherfamous competitors such as Digi and Maxis.1.2.2 Limited network coverage and Instability of internet servicesThe network coverage of U-Mobile just provided in Malaysia only and their internetservices are instability. According to a survey conducted by U-Mobile, shows that a lot ofcustomer are disappointed with U-Mobile' network service because it's too weak and unstable.