1.docx - Assessment Manage the marketing process BSBMKG603 TASK 1 MARKETING ACTIVITIES Any activities that a business or organization undertakes to

1.docx - Assessment Manage the marketing process BSBMKG603...

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AssessmentManage the marketing processBSBMKG603TASK 1MARKETING ACTIVITIES: Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company.The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. Some of the marketing activities are listed below:Magazine advertising and PRIn-store promotionsWeb based promotionsINTEGRATION OF ORGANISATIONAL ACTIVITIES: Integration relates to how the different areas of the company coordinate their operations. A highly-integrated company has strong connections between departments and product lines, with each section working under a cohesive set of rules and strategies. Integrated companies are highly vertical and hierarchical in nature. These companies operate from a "top-down" mindset, where the management dictates the structure of each department rather than allowing the individual departments to set their own agendas. Some of the integrated of organizational activities for Houzit are: visual advertising links throughoutweb address on all materialPR copy used in all mediumskey word throughoutDISTRIBUTING AND PRICING:
Distribution pricing has a big impact on the final retail sales price of a product whichis why it should always be an important point of consideration when pricing strategy is being made. The wholesaler’s prices are calculated by adding the cost of direct material, direct wages, overheads and delivery cost. Then, after adding a

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