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Chapter 6 - 67-802-0731 Case application Chapter 6 1 NASCAR...

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67-802-0731 Case application Chapter 6 1.) NASCAR has made a lot of good decisions over the years and this is definitely one of those. As I learned in marketing a company must constantly be adapting and looking for new market segments to survive. NASCAR has tried and succeeded in the pursuit of new endorsements because they have penetrated new market segments that were not intrigued by the sport before the new image of racing was implemented.
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