Marketing 360- chapter 14 homework

Marketing 360- chapter 14 homework - Chapter 14 homework...

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Theresa Mueller Marketing 360 Chapter 14 homework Optional Homework - Chap. 14 (DUE Monday Nov. 17) Optional Homework for Chap. 14 (points to be determined later) Page 445. Discussing the Issues: Question 2. half page Question 3. half page Question 5. one page Question 2 An effective customer database has many features and qualities. Some of the key components that a database might have are information on their clients’ demographics, psychographics, and buying behaviors. Some demographics include age, income, and family member. Marketers might sell differently to a person if they are a parent. Psychographics characteristics in clued interest and activities. Some one who camps a lot is not going to buy the same things as a gamer. A customer database of a manufacture who sells to resellers will contain different information than that of a reseller. They might have the information of the resellers’ past volumes and prices, products and services, key contacts, competing suppliers, status of
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Marketing 360- chapter 14 homework - Chapter 14 homework...

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