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Chapter 11

Human Communication in Society (Book alone)

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Chapter 11 – Communicating in Public: Rhetoric - Rhetoric: communication that is used to influence the attitudes or behaviors of others The Importance of Rhetoric - Rhetorical communication serves at least three important functions: - Essential to a vital democracy By advocating for one’s perspective and engaging with the perspective of others, people can make decisions together - Helps people seek justice - Helps people clarify their own beliefs and actions - Studying rhetoric is important because: - Generates findings that help people understand the range of viewpoints around large social issues - Helps people better understand their own and others’ cultures - Help people critically evaluate messages designed to influence them - In order to become better public communicators or to understand what makes specifc public communicators effective or ineffective Rhetoric and the Individual - Rhetor : a person or institution that addresses a large audience: the originator of a communication message but not necessarily the one delivering it -
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