chapter 4

Human Communication in Society (Book alone)

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Chapter 4—Communicating, Perceiving, and Understanding The Importance of Perception - How individuals respond to people, objects, and environments depends largely on the perceptions they have about them. - Identities also influence and are influenced by perception - Primary identities such as being female or male, may cause you to perceive aspects of your environment in specific ways - For example, because of the frequency of sexual assault in the US, women may be particularly aware of their environment if it is late at night and they are alone - Secondary identities can also impact one’s perception - If you are an artist, for instance, you are more likely to perceive and appreciate color and form in your environment What is Perception? - Perception refers to the processes of selection, organization, and interpretation of the information we collect through our senses: what we see, hear, taste, smell, and touch. Selection - Selection : the process of choosing which sensory information to focus on - Selective attention: consciously or unconsciously attending to just a narrow range of the full array of sensory information available. - Various factors affect your selection: - Intensity : a loud BANG is more likely to get your attention than a soft beep because of its intensity. - Size : you also tend to be more aware of people and objects that are large - Contrast : you are more likely to notice an object or sound that is different from its surroundings - Repetition : you pay more attention when someone repeats a statement or an image. Small children recognize this principle of attention; they are adept at repeating “mom, mom, mom, mom, mom,” until they get a response. - Movement : sudden movements also may capture attention - People are most likely to pay attention to and remember comments that are negative, violate their expectations, and are made in situations that are important to the them - Aspects of identity also guide our attention - For example, if someone is preaching in front of the campus student union, some students may
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chapter 4 - Chapter 4Communicating, Perceiving, and...

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