Pride-CH08

Pride-CH08 - Define e-marketing and e-commerce and...

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Unformatted text preview: Define e-marketing and e-commerce and recognize their importance in strategic planning Examine e-marketing strategies Understand how e-marketing and information technology can facilitate customer relationship management The Internet allows firms to conduct business and marketing activities in many new and more efficient ways Selling, communicating, recruiting, targeting, ordering, buying, paying To survive all companies had better get on board E-Commerce Electronic Commerce is sharing business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks E-Marketing Electronic Marketing is the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet Benefits – Shop 24/7 – More choices – More information – Price competition Limitations – Lack of security – Fraud – Can’t touch items – Expensive to return Benefits...
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Pride-CH08 - Define e-marketing and e-commerce and...

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