BusinessCommunicationFinalExamStudyGuide 2.docx - Business Communication Final Exam Study Guide The Final Exam is worth 40 of your final grade and will

BusinessCommunicationFinalExamStudyGuide 2.docx - Business...

This preview shows page 1 - 5 out of 15 pages.

Business Communication Final Exam Study Guide The Final Exam is worth 40% of your final grade and will cover: • Chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 14, 16, 17, 18, 19 will be included on the Final Exam. There is an emphasis on questions from Chapters 1 – 5. • Chapters 12, 13, and 15 will not be on the final exam. There are 50 questions worth 7 points each (32 multiple-choice and 18 true-false. There are four essay questions.) YOU will select two essay questions that you will answer. Jiawei Li “Slideument” - “Slideuments” are hybrids that try to function as both presentation slides and printed documents— and often fail at both tasks
Image of page 1
- If you must create a slideument, make the slides as simple and clear as possible - Ideal solution: create an effective slide set and a separate handout document that provides additional details and supporting information “You” attitude - Rewrite to emphasize reader’s needs 3 Step writing process Analyzing your audience - Demographics: include characteristics such as age, gender, occupation, income, and education - Psychographics: include characteristics such as personality, attitudes, and lifestyle - When analyzing your audiences, take into account their cultural expectations and practices so that you don’t undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers Backchannel - Definition : A social media conversation that takes place during a presentation, in parallel with the speaker’s presentation
Image of page 2
- Twitter and other social media are dramatically changing business presentations by making it easy for all audience members to participate in the backchannel . - Negative Side : listeners can research your claims the instant you make them and spread the word quickly if they think your information is shaky. The backchannel also gives contrary audience members more leverage, which can lead to presentations spinning out of control. - Positive Side : listeners who are excited about your message can build support for it, expand on it, and spread it to a much larger audience in a matter of seconds. You can also get valuable feedback during and after presentations. - To ensure a successful online presentation , consider sending preview materials ahead of time, keep your content and presentation as simple as possible, ask for feedback frequently, consider the viewing experience from the audience’s side, and give participants time to get connected. Buffer 缓冲 Uses an appreciative opening to serve as a buffer → Precedes the bad news with tactfully phrased reasons for the applicant’s unfavorable decision (E.g. Thank you for your hospitality during my interview at your Durham facility last month. I’m flattered that you would offer me the computer analyst position that we talked about. ← Buffer
Image of page 3
I was fortunate to receive two job offers during my search. Because my desire to work abroad can more readily be satisfied by another company, I have accepted that job offer.) Business communication 2.0
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 15 pages?

  • Spring '14
  • Michael,Catherine

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture