BusinessCommunicationFinalExamStudyGuide 2.docx - Business...

Business Communication Final Exam Study Guide
The Final Exam is worth 40% of your final grade and will cover:
• Chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 14, 16, 17, 18, 19 will be included on
the Final Exam. There is an emphasis on questions from Chapters 1 – 5.
• Chapters 12, 13, and 15 will not be on the final exam.
There are 50 questions worth 7 points each (32 multiple-choice and 18 true-false.
There are four essay questions.)
YOU will select two essay questions that you will answer.
Jiawei Li
“Slideument”
- “Slideuments” are hybrids that try to function as both presentation slides and
printed documents— and often fail at both tasks

- If you must create a slideument, make the slides as simple and clear as possible
- Ideal solution: create an effective slide set and a separate handout document that
provides additional details and supporting information
“You” attitude
- Rewrite to emphasize reader’s needs
3 Step writing process
Analyzing your audience
- Demographics: include characteristics such as age, gender, occupation, income, and
education
- Psychographics: include characteristics such as personality, attitudes, and lifestyle
- When analyzing your audiences, take into account their cultural expectations and
practices so that you don’t undermine your persuasive message by using an
inappropriate appeal or by organizing your message in a way that seems unfamiliar or
uncomfortable to your readers
Backchannel
- Definition : A social media conversation that takes place during a presentation, in
parallel with the speaker’s presentation

- Twitter and other social media are dramatically changing business presentations by
making it easy for all audience members to participate in the backchannel .
- Negative Side : listeners can research your claims the instant you make them and
spread the word quickly if they think your information is shaky. The backchannel also
gives contrary audience members more leverage, which can lead to presentations
spinning out of control.
- Positive Side : listeners who are excited about your message can build support for it,
expand on it, and spread it to a much larger audience in a matter of seconds. You can
also get valuable feedback during and after presentations.
- To ensure a successful online presentation , consider sending preview materials
ahead of time, keep your content and presentation as simple as possible, ask for
feedback frequently, consider the viewing experience from the audience’s side, and give
participants time to get connected.
Buffer 缓冲
Uses an appreciative opening to serve as a buffer → Precedes the bad news
with
tactfully phrased reasons for the applicant’s unfavorable decision
(E.g. Thank you for your hospitality during my interview at your Durham
facility last month. I’m flattered that you would offer me the computer
analyst position that we talked about. ← Buffer

I was fortunate to receive two job offers during my search. Because my desire to work
abroad can more readily be satisfied by another company, I have accepted that job
offer.)
Business communication 2.0