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Unformatted text preview: Points of Difference (10 points) • Current point of difference • New point of difference Branding & Positioning • Brand footprint change? (4 points) • Perceptual map (6 points) 1 AEM 241 Marketing Plan Development and Team Building Prof Perosio Paper Format (10 points) • 12 pt. Font • Double Spaced • Page numbered • Maximum of 8 pages • Follow MLA Format for citations 2...
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This note was uploaded on 11/24/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.
- Fall '07