Marketing_Plan_Component_2_grading_guide-1 - Points of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
AEM 241 Marketing Plan Development and Team Building Prof Perosio Component 2 Grading Guide  Marketing Plan Objective Identified strengths? (3 points) 3 available opportunities (16 points) Improve its weaknesses? (3 points) Defend against the threats? (3  points) Objective for your plan. (25 points) Assessment/measurement of  objective (15 points) Comments/points awarded Target Market(s) (5 points) Same/new target market Segmentation of target market
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Points of Difference (10 points) • Current point of difference • New point of difference Branding & Positioning • Brand footprint change? (4 points) • Perceptual map (6 points) 1 AEM 241 Marketing Plan Development and Team Building Prof Perosio Paper Format (10 points) • 12 pt. Font • Double Spaced • Page numbered • Maximum of 8 pages • Follow MLA Format for citations 2...
View Full Document

This note was uploaded on 11/24/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

Page1 / 2

Marketing_Plan_Component_2_grading_guide-1 - Points of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online