Marketing_Plan_Component_2_grading_guide-1

Marketing_Plan_Component_2_grading_guide-1 - Points of...

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AEM 241 Marketing Plan Development and Team Building Prof Perosio Component 2 Grading Guide  Marketing Plan Objective Identified strengths? (3 points) 3 available opportunities (16 points) Improve its weaknesses? (3 points) Defend against the threats? (3  points) Objective for your plan. (25 points) Assessment/measurement of  objective (15 points) Comments/points awarded Target Market(s) (5 points) Same/new target market Segmentation of target market
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Unformatted text preview: Points of Difference (10 points) • Current point of difference • New point of difference Branding & Positioning • Brand footprint change? (4 points) • Perceptual map (6 points) 1 AEM 241 Marketing Plan Development and Team Building Prof Perosio Paper Format (10 points) • 12 pt. Font • Double Spaced • Page numbered • Maximum of 8 pages • Follow MLA Format for citations 2...
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This note was uploaded on 11/24/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

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Marketing_Plan_Component_2_grading_guide-1 - Points of...

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