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Unformatted text preview: Are the promotional tactics described clearly ? (5 points) Are the promotional tactics realistic and feasible? (5 points) Does the plan provide examples of the promotional tactics? (5 points) Does the conclusion present a concise and persuasive argument for why the business should adopt the marketing plan? (5 points) Is the entire plan consistent with the brand footprint? (10 points) Is the plan internally consistent? (8 points) Did the team incorporate TA feedback? (15 points) WRITING/FORMAT (8 points) Is the plan concise and clearly written? Is the plan free of spelling and grammatical errors? Is the plan professionally constructed and formatted? TOTAL COMMENTS...
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This note was uploaded on 11/24/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07