Executive Summary:(Approx: ¼- ½ page summary on what the report is all about – describe the reasons for this report)Marketing Management Plan:1.Marketing Activities: (What are Houzit’s marketing activities?) Describe and explain.
2.Integration of Organisational Activities: (Describe how are the different marketing activities connected to each other?)3.Monitor Progress: (List whatto monitor and howto monitor so that you can maximise marketing plan performance?)4.Distributing & Pricing: What is the new method to improve marketing and get more sales? What will you monitor to ensure your remain competitive and profitable?
5.KPIs: (What are the two KPIs you will use to measure progress against the targets set? Explain how you will measure each of these KPIs?)6. Delegation:(List the names and responsibilities of each member of the marketing team – there are four)7. Communication:List the communication strategies/methods you would use to communicate to ensure the team works well together to achieve the results of the marketing plan)Conclusion: (1/4 – ½ page summary which describes the purpose and your recommendations of your report).
Minutes of Meeting with CEODate:Time:Name of Attendees:Topic of Meeting:Summary Notes:1.(summarise 1stpoint)2.(summarise 2ndpoint)3.(summarise 3rdpoint)4.(summarise 4thpoint)etc, etc.