Format of this Unit:W1: F: Marketing Plan Management W2: T: Marketing Plan Management F: Staffing Support Plan (Task 1 Due)W3: Staffing Support Plan W4: Evaluate & Review Marketing (Task 2 Due)W5:Evaluate & Review Marketing (Task 3 Due)W6:Recap & Review
Important Points re Assessment:Important: We cover each Task in Class – MUSTattend if you want to understand & pass!1stPriority: Read case study 3 or 4 times. Task 1, 2 & 3.Houzit: Is a chain of home-ware stores.You are the Marketing Manager.
Task 1: Marketing Plan ManagementYou are Marketing Manager of HouzitRead Case Study – many times, understand!A report on how you will manage the marketing plan over the next 6 months.Management style report – in body answer the following:Identify & describe Marketing ActivitiesExplain the Integration of Marketing, Promotional & Sales activitiesWhat to Monitor – Product, Distribution, Pricing, etc.New Distribution channels & Pricing adjustmentsWhat KPIs?Delegation of Roles & Responsibilities – who does what?Communication strategies?Meet with CEO (me) + Minutes of MeetingManagement Report: 3-4 hrs (4 pp+Title+Contents = 6 pp)
Task 2: Staffing Support PlanAgain, you are Marketing Manager of Houzit.Read Case Study – many times, understand!