PP2-Week2-Session2-BSBMKG603-JN - Copy.pptx - Welcome to.BSBMKG603 Manage The Marketing Process Session 2 Week 2 Introduction Joe Napoli Australian with

PP2-Week2-Session2-BSBMKG603-JN - Copy.pptx - Welcome...

This preview shows page 1 - 10 out of 45 pages.

Welcome to…. …..BSBMKG603 Manage The Marketing Process Session 2 – Week 2
Image of page 1
Introduction Joe Napoli Australian with Italian background Degree qualified Engineer 34 years management experience industry Experience Local, Asian, European, US I own a consultancy business – NLogic Management Passions – Family, Business, Leadership & Football © Innovation and Business Industry Skills Council Ltd.
Image of page 2
Housekeeping Emergency procedures Mobiles Off Course will be “interactive” – ask questions Focus, Respect, Learn, Enjoy. Your success ! ! Ground rules Lecture starts at 9 am. Repeat 1 pm Must attend Activities & Assessments Task done in Class Tasks submitted weekly …. As per Schedule p4 Remember: I’m here from 8 am to 4.30pm, Thur & Fri English at ALL times! © Innovation and Business Industry Skills Council Ltd.
Image of page 3
Manage The Marketing Process Purpose…. …….to obtain skills and knowledge…competency to ……strategically manage the marketing process & personnel within an organisation… …in other words How to manage the marketing in your company? © Innovation and Business Industry Skills Council Ltd.
Image of page 4
Objective: 1.0: Manage the Marketing Performance 2.0: Manage marketing personnel 3.0: Evaluate & Improve strategic marketing performance © Innovation and Business Industry Skills Council Ltd.
Image of page 5
Format of this Unit: W1 : F: Marketing Plan Management W2 : T: Marketing Plan Management F: Staffing Support Plan (Task 1 Due) W3 : Staffing Support Plan W4 : Evaluate & Review Marketing (Task 2 Due) W5 : Evaluate & Review Marketing (Task 3 Due) W6: Recap & Review
Image of page 6
Important Points re Assessment: Important : We cover each Task in Class – MUST attend if you want to understand & pass! 1 st Priority : Read case study 3 or 4 times. Task 1, 2 & 3. Houzit : Is a chain of home-ware stores. You are the Marketing Manager.
Image of page 7
Task 1: Marketing Plan Management You are Marketing Manager of Houzit Read Case Study – many times, understand! A report on how you will manage the marketing plan over the next 6 months. Management style report – in body answer the following: Identify & describe Marketing Activities Explain the Integration of Marketing, Promotional & Sales activities What to Monitor – Product, Distribution, Pricing, etc. New Distribution channels & Pricing adjustments What KPIs? Delegation of Roles & Responsibilities – who does what? Communication strategies? Meet with CEO (me) + Minutes of Meeting Management Report: 3-4 hrs (4 pp+Title+Contents = 6 pp)
Image of page 8
Task 2: Staffing Support Plan Again, you are Marketing Manager of Houzit. Read Case Study – many times, understand!
Image of page 9
Image of page 10

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture