Paper-summarization.pdf - 2017.05.25(Hoang Thi Xoan-Master...

This preview shows page 1 - 2 out of 2 pages.

2017.05.25 (Hoang Thi Xoan-Master student) Paper summarization Introducing John G. Riley (2001, Journal of Economic Literature) “Silver signal: Twen ty five years of screening and s ignaling” Main concern: Application in Industrial Organization 1. Long history towards signaling in IO field Signal Economists Conclusion Criticism Advertising Philip Nelson (1974) - Advertising of “experienced products” is much more focused on attracting attention to the branch than providing information about product quality -Did not attempt a formal modal, just conjecture about signal: advertising towards product’s quality - Gerstner (1985) examines and finds only weak support for the hypothesis that higher quality is correlated with higher price - Andersen (1991) extends this analysis by using vector of quality vector. He concludes that there is a weak link between quality and price. Reputation-umbrella branding (Wernerfelt) is also suspected because of weak correlation.
Image of page 1

Subscribe to view the full document.

Image of page 2

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern