marketing2 - -disciminatory-illegal?-bait and switch, etc....

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11/3 Pricing strategies-special adjustments-managerial considerations -flexibility vs one price -product mix (line) pricing-own products and complementary products -discounts/promotions/allowances-seasonal, quantity,etc-EDLP vs HiLO -geographical pricing-FOB vs uniform delivered-free on board pricing -legal aspects of pricing -price fixing -deceptive -predatory pricing
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Unformatted text preview: -disciminatory-illegal?-bait and switch, etc. (examples listed in book)-fairness/ethical considerations Same in both categories-danny wegman-peanut butter-sales increased when prices at consistent level-true in all categories studied-sales increased Great meals, real value, made easy-wegmans slogan Strategic thinking in video...
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