marketing2 - -disciminatory-illegal-bait and switch...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
11/3 Pricing strategies-special adjustments-managerial considerations -flexibility vs one price -product mix (line) pricing-own products and complementary products -discounts/promotions/allowances-seasonal, quantity,etc-EDLP vs HiLO -geographical pricing-FOB vs uniform delivered-free on board pricing -legal aspects of pricing -price fixing -deceptive -predatory pricing
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -disciminatory-illegal?-bait and switch, etc. (examples listed in book)-fairness/ethical considerations • Same in both categories-danny wegman-peanut butter-sales increased when prices at consistent level-true in all categories studied-sales increased • Great meals, real value, made easy-wegmans slogan • Strategic thinking in video...
View Full Document

This note was uploaded on 11/27/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

Ask a homework question - tutors are online