Unformatted text preview: -disciminatory-illegal?-bait and switch, etc. (examples listed in book)-fairness/ethical considerations • Same in both categories-danny wegman-peanut butter-sales increased when prices at consistent level-true in all categories studied-sales increased • Great meals, real value, made easy-wegmans slogan • Strategic thinking in video...
View Full Document
This note was uploaded on 11/27/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.
- Fall '07