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Unformatted text preview: why all firms dont sell direct: requires handling complementary products earn higher return in main business channel functions must be performed: transactional (buying/selling, risk taking), facilitative (making goods attractive), and logistical (gathering, storing, dispersing) where can we move distribution channels so can move in most efficient way efficiency can deal w sears as wholesaler so consumers get wide array of choices manufacturers to wholesalers to retailers peapod-the business model why not home shopping-ordering is easy, its the fulfillment, consumers picky about fresh, consumers dont know brands/sizes etc, hi-speed internet not available, what? Pay a delivery fee?!, delivery times confining, delivery teamsin home-a liability, all items not carried-private label?, coupons, tipping, promotional displays?, privacy? Beliefs about agents vs brokers...
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This note was uploaded on 11/27/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07