marketing4

marketing4 - Persons of excessive physical weakness who are...

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11/7/08 Persons of excessive physical weakness, who are of no use in other kinds of labor-plato Useless profiteering parasites whose efforts are unnatural, mercenary, exploitative and corrupting-aristotle Wegmans imposing price cuts on items in pretty much all depts.-including private labels-not 1 or 2 week promotions-extended period of time During difficult times like these, ok if make a little less money-danny wegman and wife Obama campaign understood: simplicity (behind the change), consistency, and relevance-for campaign marketing plan Companies try to communicate when they should be trying to position-problem Obama not trying to present himself as an agent of change-repeated change message over and over again-owns change idea in people’s minds Makes more sense to hire someone from your company-will work harder and better for you Beliefs about agents vs brokers: Agents (manufacturer sales force): Better product knowledge Concentrate on one product
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marketing4 - Persons of excessive physical weakness who are...

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