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Unformatted text preview: companies believe stars will confuse cosumers more conflictdisintermediation-system where all of a sudden, one rectangle/one player, completely circumvents player above it new retail channel positioning dilemma: atural/health-whole foods, wild oats, fresh market mass-supercenters upscale-wegmans, ukrops, heb foodservice-eat-in, take out value concepts-dollar stores, etc. horizontal conflict: territory overlaps, dual distribution-outlet mals, channel blurring channel relationships-cooperations channel captain channel influence-4 factors top 20 worldwide retailers by sales 2007-walmart stores, Carrefour, tesco, metro group, Kroger, ahold, Costco, rewe, Schwarz group, aldi, walgreens auchan, edeka, Albertsons, aeon, safeway, itm, leclerc, seven, tengelmann...
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This note was uploaded on 11/27/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07