MSC 300-12 The Experience Economy

MSC 300-12 The Experience Economy - MSC 300 Principles of...

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05/07/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing Success Principle Avoid debt. (Debt is fueled by a desire to have it now) Never finance things that will depreciate. Most people live at their own level of poverty.
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05/07/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing 10 Rules…a path to financial freedom. 1. Avoid debt. 1. Never finance things that will depreciate. 2. Spend less than you make. 3. Pay yourself first. Develop a savings plan. 4. Develop a budget and stick to it. 5. Learn the principle of delayed gratification. 6. It is not how much you make – it’s how much you keep. 7. Understand the difference between capital and consumption. 8. The power of compounding interest. The eighth wonder of the world. 9. Start your IRA as soon as possible. Maximize your annual contribution.
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05/07/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing Welcome To The Experience Economy Everything Matters Everyone Matters
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05/07/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing Experiences create economic value. Creating experiences is the best way to differentiate yourself from the competition. Economic offering (experiences) not products and services.
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05/07/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing In the Experience Economy the business is the stage , workers are the actors and work is theater .
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05/07/09 Professor Blake Ashdown 6 MSC 300 Principles of Marketing A Shift in Economic Eras Agrarian era Experience Economy
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05/07/09 Professor Blake Ashdown 7 MSC 300 Principles of Marketing The Problem Most businesses today are seeing their products and services become commoditized . Technology and the Internet have become the greatest force for commoditization.
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05/07/09 Professor Blake Ashdown 8 MSC 300 Principles of Marketing Businesses have begun to integrate technology to reduce costs and create efficiencies , which only expedite the commoditization process. In order to escape the commoditization trap, manufactures wrap services around their products.
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05/07/09 Professor Blake Ashdown 9 MSC 300 Principles of Marketing Disintermediation eliminates distributors and retailers and goes directly to the consumer. Technology must be used to create customization
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MSC 300-12 The Experience Economy - MSC 300 Principles of...

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