MSC 300-13 Focus - MSC 300 Principles of Marketing Focus...

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05/07/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing Focus
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05/07/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing Success Principle There are two types of people: 1. Wandering Generalities 2. Meaningful Specifics
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05/07/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing Focus Confucius: man who chases two rabbits catches neither.
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05/07/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing The Problem The urge to grow coupled with line extension causes most firms to become unfocused.
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05/07/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing Size is not the determining factor in creating a profitable business. Focus is! Do one thing and do it well. You become an expert and build a reputation that almost guarantees success.
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Professor Blake Ashdown 6 MSC 300 Principles of Marketing Narrowing your focus is the most difficult step a business takes because it is counterintuitive. Business naturally look to expand their product offerings. Narrow your focus and go deep!
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MSC 300-13 Focus - MSC 300 Principles of Marketing Focus...

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