MSC 300-14 New Products & Services

MSC 300-14 New Products & Services - MSC 300 Principles...

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05/07/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing DEVELOPING NEW PRODUCTS AND SERVICES Innovation
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05/07/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing Classifying Products Consumer Goods…products purchased by the ultimate consumer. Business Goods…products that assist directly or indirectly in providing products for resale.
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05/07/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing Degree of Tangibility Durable Costs more, lasts longer. Nondurable Consumed quickly, less expensive, purchased frequently. Services Intangible activities that benefit consumers. Requires special marketing effort to communicate benefits .
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05/07/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing The Uniqueness of Services The Four I’s of Services Intangibility Inconsistency Inseparability Inventory
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05/07/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing Classifying Consumer Goods Convenience Goods are items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. Shopping Goods are items for which the consumer compares several alternatives on criteria, such as price, quality, or style.
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05/07/09 Professor Blake Ashdown 6 MSC 300 Principles of Marketing Specialty goods are items that a consumer makes a special effort to search out and buy. Unsought goods are items that the consumer either does not know about or knows about but does not initially want.
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05/07/09 Professor Blake Ashdown 7 MSC 300 Principles of Marketing Classifying Business Goods Production Goods Support Goods Installations Accessory Equipment Supplies Industrial Services
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05/07/09 Professor Blake Ashdown 8 MSC 300 Principles of Marketing
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Professor Blake Ashdown 9 MSC 300 Principles of Marketing What is a New Product? Functionally Different from Existing Products
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MSC 300-14 New Products & Services - MSC 300 Principles...

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