MSC 300-16 Positioning

MSC 300-16 Positioning - MSC 300 Principles of Marketing...

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05/07/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing Positioning The Battle for your Mind
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05/07/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing MANAGING THE PRODUCT LIFE CYCLE Modifying the Product Product modification involves altering a product’s characteristic, such as its quality, performance, or appearance, to try to increase the product’s sales. New features, packages, or scents can be used to change a product’s characteristics and give the sense of a revised product.
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05/07/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing
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05/07/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing Modifying the Market With market modification strategies, a firm tries to do three things: 1. Finding New Users. Targeting new market niches. 2. Increasing Use. Promoting more frequent consumption during low use periods. 3. Creating New Use Situations. Identifying entirely new applications.
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05/07/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing
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05/07/09 Professor Blake Ashdown 6 MSC 300 Principles of Marketing Repositioning the Product Product repositioning is changing the place a product occupies in a consumer’s mind relative to competitive products to increase sales by changing one or more of the four marketing mix elements.
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05/07/09 Professor Blake Ashdown 7 MSC 300 Principles of Marketing
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05/07/09 Professor Blake Ashdown 8 MSC 300 Principles of Marketing
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This note was uploaded on 03/19/2008 for the course MSC 300 taught by Professor Blakeashdown during the Spring '08 term at Michigan State University.

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MSC 300-16 Positioning - MSC 300 Principles of Marketing...

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