SuperGrain - 90 30 40 1,000 <= 1,000 NumberOfAds C13:E13...

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Super Grain Corp. Advertising-Mix Problem TV Spots Magazine Ads SS Ads Range Name Cells Exposures per Ad 1,300 600 500 BudgetAvailable H8:H9 (thousands) BudgetSpent F8:F9 Budget Budget CostPerAd C8:E9 Cost per Ad ($thousands) Spent Available ExposuresPerAd C4:E4 Ad Budget 300 150 100 4,000 <= 4,000 MaxTVSpots C15 Planning Budget
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Unformatted text preview: 90 30 40 1,000 <= 1,000 NumberOfAds C13:E13 TotalExposures H13 Total Exposures TVSpots C13 TV Spots Magazine Ads SS Ads (thousands) Number of Ads 20 10 17,000 <= Max TV Spots 5 A B C D E F G H I J K 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15...
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This note was uploaded on 04/21/2009 for the course BUS 338W-1 taught by Professor White during the Winter '09 term at University of Michigan-Dearborn.

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