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MSC 300-1 Creating value - MSC 300 Principles of Marketing...

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05/07/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing MARKETING CREATING VALUE AND CUSTOMER RELATIONSHIPS
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05/07/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing Four different economic eras (Experience Economy) Agrarian era
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05/07/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing Drivers of Economic Change Competition Technology Internet Innovation Globalization Strategic Alliances
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05/07/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing A Victorious Mouse “If a man or a woman makes a better mousetrap, the world will beat a path to his/her door.” Ralph Waldo Emerson
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05/07/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them. Paradigm
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05/07/09 Professor Blake Ashdown 6 MSC 300 Principles of Marketing Worldview The overall perspective from which one sees and interprets the world. A collection of beliefs about life and the universe held by an individual or a group.
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05/07/09 Professor Blake Ashdown 7 MSC 300 Principles of Marketing 1)Find Customers 2) Keep Customers What is the goal of a business?
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05/07/09 Professor Blake Ashdown 8 MSC 300 Principles of Marketing What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
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05/07/09 Professor Blake Ashdown 9 MSC 300 Principles of Marketing What is Marketing?
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