HW3�ToyotaAdAssignment

HW3�ToyotaAdAssignment - 1. Analyze the Toyota Prius...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Analyze the Toyota Prius Ad that appeared in the Aug/Sep 2008 Issue of Small Biz Magazine (published by Business Week) according to the UMS and 7 Building Blocks as you have done on the previous assignment. While not relevant to your analysis, this ad appeared before the fold and had right-hand placement (two advantages in location in a publication in countries where people read right to left and top to bottom). 2. Put your answers in the Ad Solution Blank Word Table provided below. 3. The Building Block variables are listed BB1, BB2, etc. to indicate that they are different from each other. There can be both a good and bad use of the same building block. In those cases, the building block is not repeated. You should replace the words “BBX” with the name of the building block that you believe best applies. For example, if you believe BB1 is Price in the Headline Section (which it is not), you would replace BB1 (G/B) with Price. The (G/B) is provided to remind you that you want to put Good or Bad in the 2
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

HW3�ToyotaAdAssignment - 1. Analyze the Toyota Prius...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online