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Unformatted text preview: freedom to choose o Interference with prior access enhances value/significance/meaning Recent scarcity more present that chronic scarcity Improvements followed my sharp reversals Competitive interaction for scarce item increases value LIKING Halo effect: when one characteristic dominates perception o Competition produces dislike between rivals o Within group liking INTERGRATIVE ACTIVITIES UNIFIED ACTION Common goals Cooperation Mutual benefit o ASSOCIATION WITH AFFIRMATIVE OUTCOMES o Inflate connection to those successful o Deflate connection to those unsuccessful o Inflate success of those we are connected to o Deflate success of those we are not connected to...
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- Winter '08