1.29 notes - freedom to choose o Interference with prior...

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SOCIAL PROOF Uncertainty reduction: validation of choice by external confirmation Consolidation of belief/action in others can be destructive to present commitments Action seen to reflect intention o Basis of modeling and imitation o Selective perception and involvement assure what we prefer to be true will seem so o Reductions in personal responsibility for choice Amplification factors o Assertive action o Public presentation o Significance o Numerous o similarities worthier effect- cluster suicide; people are in uncertain circumstances, they look to see what other people do, even if it’s out of character. SCARCITY Value (f) availability o motivation by threat/reality of less rather than gaining o psychological reactance: as things become less available we face potential loss of
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Unformatted text preview: freedom to choose o Interference with prior access enhances value/significance/meaning Recent scarcity more present that chronic scarcity Improvements followed my sharp reversals Competitive interaction for scarce item increases value LIKING Halo effect: when one characteristic dominates perception o Competition produces dislike between rivals o Within group liking INTERGRATIVE ACTIVITIES UNIFIED ACTION Common goals Cooperation Mutual benefit o ASSOCIATION WITH AFFIRMATIVE OUTCOMES o Inflate connection to those successful o Deflate connection to those unsuccessful o Inflate success of those we are connected to o Deflate success of those we are not connected to...
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1.29 notes - freedom to choose o Interference with prior...

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