com225notesfrom9.16 - UNCERTAINTY REDUCTION THEORY Basic...

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UNCERTAINTY REDUCTION THEORY Basic assumption - when people meet and communicate, their primary concern is reducing uncertainty; that is increasing predictability and exploitability of their own and their partners behavior Ex. Eye game at bar-guy introduces himself, and girl turns cold shoulder Two kinds of uncertainty: o Proactive (before, predictability) o Retroactive (after, making sense of it) Ex. Anxiety “I can’t explain your behavior” Predictability is good, try to reduce uncertainty AXIOMS OF UNCERTAINTY REDUCTION THEORY Axiom 1- as communication increases, uncertainty decreases Axiom 2- similarities between people decrease uncertainty; perceived dissimilarities increase uncertainty (in groupers vs. out groupers) Ex. Social segregation (by choice), you chose to hang around people who are similar to yourself Axiom 3- increases in uncertainty cause increase in information seeking Axiom 4- increases in uncertainty cause decrease in liking 1/25
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This note was uploaded on 03/19/2008 for the course COM 225 taught by Professor Morrison during the Winter '08 term at Michigan State University.

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com225notesfrom9.16 - UNCERTAINTY REDUCTION THEORY Basic...

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