SM Report.docx - SUN PHARMA SWOT ANALYSIS STRENGHTS Sun Pharma being a successful organization over the years They had successfully taken over lots of

SM Report.docx - SUN PHARMA SWOT ANALYSIS STRENGHTS Sun...

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SUN PHARMA SWOT ANALYSIS STRENGHTS Sun Pharma being a successful organization over the years. They had successfully taken over lots of companies for increasing their product-line e.g. Ranbaxy in 2015. They have a strong presence in India and US. In India they are the leading pharmaceutical company in India and in US they are on 4 th number in generic medicines. They usually spent in 7-8% in R&D every year for innovation, manufacturing and the continuously focus on research efficiency.[Sun]. They have expertise in relatively complex generic pharmaceuticals and have low cost of skilled manpower and proven track record in design of high technology manufacturing devices. WEAKNESSES Strict pricing regulations always affect the profitability. The United States Food and Drug Administration issued observations letters to the Halol facility for serious problems with the testing programmers. [ETm16] At present Indian pharma sector is relatively unorganized. With entry of branded pharma retail chains the industry is expected to get more and more organized in the future. At present, there are a few big players such as Surya Pharmaceutical (Viva), Lifetime Healthcare’s (LifeKen), MedPlus who dominate the organised pharmacy retailing.[Rit12] Even tough competition from other major pharma brands means limited scope for market share. OPPORTUNITIES India, a potential preferred global outsourcing hub for pharma products due to low cost skilled labour and they have an opportunity increase healthcare awareness in urban and rural India. According to index mundi 2015, 32% is now urban and as day by day pollution is increasing in metropolitan city. People are more now aware about their health as well for their family. And even in rural area, people are taking care of sanitation and garbage. As people are getting aware about health they are asking for more quality healthcare and this could be an opportunity for Sun Pharma to penetrate into the market.
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  • Spring '16
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