University of Phoenix_ Business Communication...

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9/20/2017University of Phoenix: Business Communication Essentials1/9PRINTED BY: [email protected] Printing is for personal, private use only. No part of this book may bereproduced or transmitted without publisher's prior permission. Violators will be prosecuted.information security risks, distractions that hurt productivity, the need to monitor and respond tonumerous conversational threads, and blurring of the line between personal and professionallives, which can make it difficult for people to disconnect from work.Figure 1.4 Business Communication: 1.0 Versus 2.0Business Communication 2.0 differs from conventional communication strategies and practices ina number of significant ways. You’re probably already an accomplished user of many new-mediatools, and this experience will help you on the job.Of course, no company, no matter how enthusiastically it embraces the social communicationmodel, is going to be run as a club in which everyone has a say in every business matter. Instead,a hybrid approach is emerging in which some communications (such as strategic plans and policydocuments) follow the traditional approach, while others (such as project management updatesand customer support messages) follow the social model.You can learn more about business uses of social media inChapter 6.14
9/20/2017University of Phoenix: Business Communication Essentials2/9The Mobile Revolution4 LEARNING OBJECTIVEOutline the challenges and opportunities of mobile communication inbusiness.As much of a game-changer as social media have been, some experts predict that mobilecommunication will change the nature of business and business communication even more.Venture capitalist Joe Schoendorf says that “mobile is the most disruptive technology that I haveseen in 48 years in Silicon Valley.”Researcher Maribel Lopez calls mobile “the biggesttechnology shift since the Internet.”This section offers a high-level view of the mobile revolution,and you’ll see coverage of specific topics integrated throughout the book, in everything fromcollaborative writing and research to presentations and job search strategies.1516
9/20/2017University of Phoenix: Business Communication Essentials3/9The Rise of Mobile as a Communication PlatformMobile devices are rapidly taking over as the primary communication platformfor many business professionals.

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Term
Winter
Professor
BRITTACAMMARATA

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