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Unformatted text preview: -Different Markets – type, size, international-Consumer Decision Process o Problem Need Seek Information Evaluate Alternatives Purchase Decision Post Purchase Evaluation CH 11: Product and Price-Product – good, service, idea to fill consumer needs and wants-Convenience – inexpensive consumed rapidly and regularly o Fast food o Habitual o Toothpaste-Shopping vs. Specialty o Automobile – expensive, rarely purchased o Infrequent o Clothes – moderated expenses-Product Mix – group of products o Place and person and advertising-Product Line – similar products, buyer o Variety of products to meet needs...
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- Spring '08
- Marketing, similar products, consumer decision process, Strategy Marketing Mix, MGT Notes Ch