ch 10 notes - -Different Markets – type size...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MGT Notes 3/13/08 Ch 10 continued: - Marketing Manager – plans, implements - Marketing Plan – detailed strategy - Marketing Mix – 4ps - Product – goods, service, idea to fill consumer needs, wants - Product Differentiation – difference to consumer feature, price, distribution, promotion o Perception of people - Target Market – similar needs, wants - Market Segmentation – customer type o Business vs. consumer o Geographic o demographic - Marketing Research – study consumer needs, wants o Taste testing o Interview Primary Data o Focus group o Census Secondary Data - Consumer Behavior – decision process - Brand Loyalty – regular purchasing o Image of quality – characteristics o Image - Consumer Buying Process
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -Different Markets – type, size, international-Consumer Decision Process o Problem Need Seek Information Evaluate Alternatives Purchase Decision Post Purchase Evaluation CH 11: Product and Price-Product – good, service, idea to fill consumer needs and wants-Convenience – inexpensive consumed rapidly and regularly o Fast food o Habitual o Toothpaste-Shopping vs. Specialty o Automobile – expensive, rarely purchased o Infrequent o Clothes – moderated expenses-Product Mix – group of products o Place and person and advertising-Product Line – similar products, buyer o Variety of products to meet needs...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

ch 10 notes - -Different Markets – type size...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online