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MSC 300-4 Ethics - MSC 300 Principles of Marketing ETHICS...

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05/08/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing ETHICS & SOCIAL RESPONSIBILITY
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05/08/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing Some consumers engage in unethical practices. The cost to marketers in lost sales and prevention expenses is huge. Consumer Ethics
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05/08/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing Ethics Ethics are the morals and values that govern the actions and decisions of an individual or group.
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05/08/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing Ethics is a Worldview? Your worldview is a mental lens through which you interpret reality. A _______ you use to put things into context and develop an appropriate response. What you ______, you believe. What you believe, you do. Your worldview is a way of interpreting and making sense of reality. Your worldview is usually shaped by people who influence you and the culture you live in.
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05/08/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing Laws Laws are society’s values and standards that are enforceable in the courts.
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05/08/09 Professor Blake Ashdown 6 MSC 300 Principles of Marketing There has been a public outcry about the unethical practices of business people. Public opinion polls show: Current Perceptions of Unethical Behavior
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05/08/09 Professor Blake Ashdown 7 MSC 300 Principles of Marketing 1. _________ pressure on business people to make decisions in a society characterized by diverse value systems. 2. Growing tendency for business decisions to be judged publicly by groups with different values and interests. 3. _____ business conduct may have declined. There are at least __ possible reasons the state of perceived business ethical conduct is at its present level:
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05/08/09 Professor Blake Ashdown 8 MSC 300 Principles of Marketing UNDERSTANDING ETHICAL MARKETING BEHAVIOR Toys ‘R’ Us reverses itself on baby’s prize Chinese-American infant gets $25,000 savings bond
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05/08/09 Professor Blake Ashdown 9 MSC 300 Principles of Marketing A framework for understanding ethical behavior.
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05/08/09 Professor Blake Ashdown 10 MSC 300 Principles of Marketing Societal Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group.
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