MSC 300-5 Consumer Behavior

MSC 300-5 Consumer Behavior - MSC 300 Principles of...

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05/13/09 Professor Blake Ashdown 1 MSC 300 Principles of Marketing ETHICS Review
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05/13/09 Professor Blake Ashdown 2 MSC 300 Principles of Marketing Public Sphere Public Life Career or Business Life Private Sphere Personal Life Character and Ethics
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05/13/09 Professor Blake Ashdown 3 MSC 300 Principles of Marketing Success Principle Whoever is a good steward with the “little things”, will be rewarded with more. (Opportunities, Responsibilities, Compensation, Recognition) The Stewardship Principle
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05/13/09 Professor Blake Ashdown 4 MSC 300 Principles of Marketing Golden Rule Treat others as you want to be treated! Platinum Rule Treat others as they want to be treated! Success Principle
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05/13/09 Professor Blake Ashdown 5 MSC 300 Principles of Marketing Green Marketing Green marketing consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products. Many green marketing efforts are voluntary, have been implemented with little or no additional cost to consumers, and resulted in cost savings to companies.
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05/13/09 Professor Blake Ashdown 6 MSC 300 Principles of Marketing Cause Marketing Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
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05/13/09 Professor Blake Ashdown 7 MSC 300 Principles of Marketing Ronald McDonald House How do companies ‘do well by doing good’?
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05/13/09 Professor Blake Ashdown 8 MSC 300 Principles of Marketing Avon Why do companies engage in cause marketing?
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05/13/09 Professor Blake Ashdown 9 MSC 300 Principles of Marketing Starbucks
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05/13/09 Professor Blake Ashdown 10 MSC 300 Principles of Marketing Starbucks Mission Statement and Guiding Principles
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05/13/09 Professor Blake Ashdown 11 MSC 300 Principles of Marketing A social audit is a systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility. 5 steps… Social Audit
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05/13/09 Professor Blake Ashdown 12 MSC 300 Principles of Marketing CONSUMER BEHAVIOR Part I
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This note was uploaded on 03/19/2008 for the course MSC 300 taught by Professor Blakeashdown during the Spring '08 term at Michigan State University.

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MSC 300-5 Consumer Behavior - MSC 300 Principles of...

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