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GoodAssignment1 - Assignment 1 1. Descriptive Analysis...

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Assignment 1 1. Descriptive Analysis Categorical The first categorical variable is ACCESS, which tells whether or not the sample of students has access to the internet Internet access (ACCESS) Frequency Percent Valid Percent Cumulative Percent Valid Yes 590 98.3 98.3 98.3 No 10 1.7 1.7 100.0 Total 600 100.0 100.0 The table above shows that an overwhelming majority of the sample does have access to the internet. In this case, the percentage of survey takers who do not have access to the internet will not be seen as potential targets for the E-Zine. Since they do not have internet access, they have no opportunity to subscribe and use the product. The second categorical variable is GENDER, which tells if the student is male or female. Respondent's gender (GENDER) Frequency Percent Valid Percent Cumulative Percent Valid Male 320 53.3 53.3 53.3 Female 280 46.7 46.7 100.0 Total 600 100.0 100.0 As is to be expected, the table above shows a relatively even split between men and women. This means that the sample data closely is a random mix of students as far is gender is concerned. This is particularly relevant if the a variable in question is strongly related to gender. Metric The two metric variables are WORKHRS, the number of hours worked per week, and WEBSPEND, the amount in dollars shoppers plan spending on the internet in the next two months. 1
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Statistics - Hours worked per week (WORKHRS) and Internet purchases in the next 2 months (WEBSPEND) WORKHRS WEBSPEND N Valid 600 143 Missing 0 457 Mean 10.08 $63.71 Median 5.00 $65.00 Mode 0 $45 Std. Deviation
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This document was uploaded on 12/10/2008.

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GoodAssignment1 - Assignment 1 1. Descriptive Analysis...

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