Solution_ Homework5_Revenue Management

Solution_ - 311 Operations Management Fall 2008 Solution Homework 5 Revenue Management 1(30 points Question 6 on page 138 of the book.70 Shopping

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311 Operations Management Fall 2008 Solution: Homework # 5 – Revenue Management 1. (30 points) Question 6 on page 138 of the book. $4 Million $3,000 x 1500 =$4.5 Million $2,000 x 1500 = $3 Million $5 Million $4,000  x 600 = $2.4 Million .70 .30 .60 Shopping Center Apartments Houses .60 .40 .40 Rezoned Not Rezoned 2 1 3 $3 Million $2 Million 10 points for the graph Rezoned shopping center: Point 1: Expected value = .70($4 Million) + .30($5 Million) = $4.3 Million (5 points) Rezoned apartments: Point 2: Expected value = .60($4.5 Million) + .40($3 Million) = $3.9 Million (5 points) Since a shopping center has more value, prune the apartment choice. In other words, if rezoned, build a shopping center with a profit of $4.3 Million - $3 Million = $1.3 Million 1
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If not rezoned: Point 3: Expected Profit is $2.4 Million - $2 Million = $.4 Million (5 points) Best strategy is to build a shopping center if the land is rezoned and its expected profit is .60($1.3 Million) + .40($.4 Million) = $.94 Million
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This note was uploaded on 12/10/2008 for the course BUAD 14900 taught by Professor Hiroshiochiumi during the Fall '08 term at USC.

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Solution_ - 311 Operations Management Fall 2008 Solution Homework 5 Revenue Management 1(30 points Question 6 on page 138 of the book.70 Shopping

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