MBA-FP6012_ShanahanKathleen_Assessment6-1.pptx - Airbnb Inc AIRBNB ONLINE MARKETPLACE FOR ACCOMMODATIONS GLOBAL MARKETING CASE STUDY Analysis Conducted

MBA-FP6012_ShanahanKathleen_Assessment6-1.pptx - Airbnb Inc...

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Airbnb, Inc.AIRBNB, ONLINE MARKETPLACE FOR ACCOMMODATIONS:GLOBAL MARKETING CASE STUDYAnalysis Conducted and Reported by: Kathleen Shanahan of Shanahan Consulting Group, Inc.Capella University
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Airbnb, Inc.AGENDAIntroductionCompany OverviewProduct OverviewGlobal Marketing ChallengesRecommendationsConclusionReferences
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Airbnb, Inc.INTRODUCTIONProcess Overview for this Case Study:Analyzed the Airbnb product and current marketing strategy.Performed a competitive analysis against HomeAway.Completed a market segmentation and product strategy.Conducted a marketing mix analysis and global market analysis.
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Airbnb, Inc.COMPANY OVERVIEWFounded 2008 in San Francisco, California as an alternative to traditional hoteling accommodations (Airbnb, n.d.)Operates an online marketplace to enable people to rent short-term lodging.Revenue streams include the following:Commissions from Hosts for each bookingCommissions from guests for each booking
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