Fast%20and%20Fearless%20Brands%20Blogging%20Future

Fast%20and%20Fearless%20Brands%20Blogging%20Future -...

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Fast and Fearless: B rands’ Blogging Future By Martin Lindstrom April 26, 2005 Clickz.com
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4/27/05 2 Definition of Blog Blog: A weblog , web log or simply a blog , is a web application which contains periodic time-stamped posts on a common webpage. Used for individual diaries, political campaigns, media programs and corporations, and/or as collaboration of a large community of writers. Format varies, from simple bullet lists of hyperlinks, to article summaries with user- provided comments and ratings. Source: Wikipedia, www. en.wikipedia.org/wiki/Blog
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4/27/05 3 Problems for Companies
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Unformatted text preview: Control over brand messages is being drawn away from the brand managers and toward the consumer. Lack of flexibility and quick response time to blog messages. The need to avoid internal political issues results in product views to becoming “Sterilized”. 4/27/05 4 What Companies Need To reflect confidence and coherence in blog responses. Promote the companies opinions unhesitatingly. Respond in hours rather than weeks or months. The ability to share information Just-In-Time with consumers....
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This note was uploaded on 12/10/2008 for the course MKTG 4730 taught by Professor Hasty during the Fall '08 term at North Texas.

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Fast%20and%20Fearless%20Brands%20Blogging%20Future -...

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