MKTG 4630- Index2

MKTG 4630- Index2 - B2c- 107 revenue models- 108 B2b- 107...

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B2c- 107 revenue models- 108 B2b- 107 mail order- 108 catalog model- 108 Aaron Montgomery Ward- 108 sears- 108 alvah roebuck- 108 catalog baeed retail revenue model- 108 web catalog revunue model- 108 apple- 108 dell- 108 gateway- 108 HP- 108 sun Microsystems- 108 crutchfield- 109 sharper image- 109 best buy- 109 circuit city- 109 good guys- 109 JR music world- 109 radio shack- 109 P 110 Jeff bezos amazon wall street Jason olim matthew olim books CDnow tower records cd universe vera wang Versace evian P111 clothing retailers P112 text chat call back feature personal shopper virtual model my virtual model flowers and gifts gift retailers P113 general discounters advertising Cyberian outpost first retailer P115
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digital content revenue models lexisnexis proquest doe jones subscriptions p 116 acedemic organzations ACM assocation for compuer machinery academic journals p117 advertising supported revenue models demographic information web directory network television advertising budget problems in advertising online visitor views stickiness web portals p118 yahoo web portals portal features search engigne newpaper publishers p119 targeted classifed advertising sites target niche markets web employment advertising used vehicle site P121 advertsing subscribtion mixed revenue models magazines p122 fee for transaction revenue models disintermediation reintermediation human agent intermediary travel agents orbitz p124 auto sales car sales p125 stockbrokers insurance brokers government quotesmith
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p126 event tickets p127 real estate mortgage loan brokers online banking finance services physical product purchase online banking online p128 banking problems barriers p129 account aggregation bill presentment online music p130 fee for service revenue models online games concerts and films intertainer p 131 professional services p 133 subcription to advertising supported model advertising supported to advertising subscription mixed model advertising supported to fee for services model ezines p134 advertising supported to subscription model Britannica p137 channel conflict and cannibalization p138 channel cooperation channel distrubition managers fulfillment managers category managers strategic alliance yodlee toys r us p139 channel distribution manager fee wireless data transmission DoCoMo i mode budget bandwidth wireless devices mobile commerce subscription fee
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Rand McNally vodaphone p140 presence stakeholders web presence goals image driven inventory storage space employee work space brand image coke Pepsi p141 web goals p143 Quaker oats p144 not for profit organizations information dissemination two way contact channel American civil liberties union ACLU political parties p146 web is different creating web sites mid 90s marketing research failure of corporate websites jakob Nielsen Chris Locke David Weinberger p147 potential customers web site visitors motivations motivators visitor characteristics visitors with disabilities IBM home page reader p148 good site design
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This note was uploaded on 12/10/2008 for the course MKTG 4730 taught by Professor Hasty during the Fall '08 term at North Texas.

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MKTG 4630- Index2 - B2c- 107 revenue models- 108 B2b- 107...

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