OnlineAdvertisingforBrandingandPurchaseIntent

OnlineAdvertisingforBrandingandPurchaseIntent - Online...

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Online Advertising for Branding and Purchase Intent By Heidi Cohen April 14, 2005 Clickz.com
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4/27/05 2 Online Marketing and Advertising Online Marketing is key for educating and engaging consumers, ultimately leading to stronger branding and increased purchase intent. Online advertising increases brand favorability and purchase intent for five categories of CPG (Consumer Package Goods) advertisers: Health/over the counter (OTC) Consumables Personal care items Household goods Beauty   Source:   Dynamic Logic's  Q3 2004 " MarketNorms " , based on a 396,544 respondent sample.
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4/27/05 3 Options for Consumer Packaged Goods and Brand Oriented Advertisers Online advertising offers: Non-intrusive, contextually relevant online advertising. Sponsorships, especially those integrated with related content. Enhanced online experiences (e.g., Subservient Chicken, BMW Films).
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OnlineAdvertisingforBrandingandPurchaseIntent - Online...

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