Thank%20You%20For%20Your%20Order%20Now%20Leave

Thank%20You%20For%20Your%20Order%20Now%20Leave - Results in...

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Thank You For Your Order. Now, Leave! By Jack Araonson March 25, 2005 Clickz.com
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4/27/05 2 Single-Purpose Site Design   Brick-and-mortar stores are traditionally designed to move people toward the exit when they check out. Many Web sites still emulate the Brick- and- mortar store design. Prevents the user from easily fulfilling other needs. Affects customer loyalty, cart abandonment, up-sell opportunities, and the site's overall return on investment (ROI).
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4/27/05 3 Checkout or Bust Checkout Funnel: a series of pages that start with the shopping cart and end with a thank-you page. Navigation elements common to the rest of the site (the top and side navigation) are removed, allowing users to go between checkout pages only or provides no navigation at all (just a "continue" button).
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Unformatted text preview: Results in abandoned charts by customers who wanted to simply add another product to their cart. 4/27/05 4 Thank You. Now, Leave! Rethink the thank-you page. Offer the user cross-sold products. Give links to order details. Offer additional services. Pull the user back into the site. Example: Amazon.com’s thank-you page includes a fully merchandised product area (based on your current purchase), links to check your account, and promotional material. Then, pulls you back into the site. 4/27/05 5 Stop Thinking So Linearly Design websites recognizing users have multiple malleable purposes. Encourage users to explore as much as the site as possible. Bury those dead-end and exit pages, bring the user back into the site....
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This note was uploaded on 12/10/2008 for the course MKTG 4730 taught by Professor Hasty during the Fall '08 term at North Texas.

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Thank%20You%20For%20Your%20Order%20Now%20Leave - Results in...

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