Cultural Factors.docx - 1 Cultural Factors o Slide 1...

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1. Cultural Factors o Slide 1: Briefly describe the country’s history and its relevance to its current cultural state today. o Slide 2: Identify customer demographic trends that are related to business activities in this particular country. o Slide 3/4: Briefly discuss customers and traditions of the country’s citizens and how these can possibly influence business there. o Slide 4/5: Identify and discuss language issues and any other cultural implications of introducing your product in this country. o Slide 6: Provide an assessment of the geographic region and why this is a good fit for your company’s product. 2. Competitive Analysis o Slide 7/8: Analyze the industry in this particular country. Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see
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