ADV 205 Homework - few years and are either looking to start or have started our careers This information can help advertisers target prospective

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Troy Zitzelsberger A36119952 ADV205 My primary VALS type is experiencer and my secondary VALS type is innovator. The five segments that come up for my zip code are boomtown singles, crossroads villagers, mobility blues, up-and-comers, and young and rustic. I think that VALS did a good job identifying me. I like to exercise, socialize, travel, and take charge. My brother, sister, and me fit into one of the zip code descriptions however my parents do not. My siblings and me fit into the up-and-comers category since we are all either almost out of college or have been out of college for a
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Unformatted text preview: few years and are either looking to start or have started our careers. This information can help advertisers target prospective consumers, assuming its correct, because they will know which target age groups live where. If advertisers are looking to sell to a younger age group or an older age group they will know where to direct their advertising. This site could help make advertising more efficient for advertising agencies....
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This note was uploaded on 03/19/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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