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Unformatted text preview: On a single sheet of paper write down 1. what VALS type you are and 2. what 5 segments come up for your zip code. 3. Answer these questions (2 paragraphs will do it): 1. Do you think that VALS correctly identified you? 2. Does your family fit into one of your zip code descriptions? 3. How can this information help advertisers target prospective consumers? Type and bring to class Monday, October 1. (If one of the sites does not work keep trying and bring in whatever you finish)...
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This note was uploaded on 03/19/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08