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Unformatted text preview: Writing in a Business Context Audience and Rhetorical Situation Identify your audience(s) and their important characteristics (the business environment, values and goals, communication practices). Focus on what your audience needs to know and on what your audience has asked you to supply— not on everything you have done or learned. Write so that your reader can quickly grasp the main points. Communicate "need to know” information and eliminate "nice to know” information. Not everything you find is important to your audience. Make sure you understand your task and do what you’ve been asked to do. If your manager asks you to summarize and analyze market trends, make sure to include both summary and analysis. Demonstrate to your reader that you are in control of the information. Consider your writing thoroughly public. What are the potential ways your document might be used and who are the potential audiences that could read your writing?...
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- Fall '08
- Writing, Writer