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Unformatted text preview: toys will show the viewer who should play with Barbie and who should be using GI-Joe to save Barbie. More adult commercials will show men which car will attract women, and show females which makeup to use to allure male suitors. What these former boys and girls do not realize is they have unwillingly taken part in constructing clear ideologies of masculinity and femininity. It is important to make the assertion that males and masculinity do not go hand in hand. By inherently being a male it does not make men masculine. American culture has given a virtual check-list of qualities men must posses to be considered a masculine male. However the culmination of this list is rooted in the biological differences between men and women. By having penises men represent dominance and power opposed to women who are left passive and vulnerable....
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This note was uploaded on 12/15/2008 for the course COMM 324m taught by Professor 10:00-01:00pm during the Fall '08 term at USC.
- Fall '08
- Intercultural Communication