NO-5-ST- Ver- Motivating channel members.pdf

NO-5-ST- Ver- Motivating channel members.pdf - Motivating...

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1 Motivating channel members Introduction This may be referred to as establishing Relationship. Procedure involves; Learning about the needs and problems of channel members, developing a channel positioning strategy and developing programs to support and deal with their needs and problematic areas Techniques a) Capacity building program strategy: Training programs, Market research programs, Promotional programs, Management assistance in general. b) Communication strategy
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