Managerial Economics PPT 2016.ppt - Market Analysis of Automotive Parts Accessories Distributors in Belize City Presenters Jelisa Bailey Alfredo Santos

Managerial Economics PPT 2016.ppt - Market Analysis of...

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Market Analysis of Automotive Parts & Accessories Distributors in Belize City Presenters: Jelisa Bailey Yasmin Hernandez Katherine Maradiaga Alfredo Santos Mayra Pech
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Introduction Increase in population leads to increase in transportation needs Results in increase in demand of automotive parts Major distributors in Belize are: BEC, Belize Diesel & Equipment, Diaz Santos & Sons, Joy Ride and others Survey listed WESTRAC Ltd. as most popular choice Analysis will be done on preferred option
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Company Overview Cont. 1969 Western Tractor Supply Started with a small group of investors Their first products offered were engine oils and tractor parts 1985 expanded to automotive parts and accessories 2002 Name Changed to WESTRAC Ltd. Specialized in aftermarket parts
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Objectives Presentation aims to highlight basic economic concepts used as decision making tools by WESTRAC Ltd. Determinants of Demand Determinants of Supply Determinants of Price Elasticity of Demand Determinants of Price Elasticity of Supply Market Structure
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Determinants of Demand Westrac’s main objective is to increase demand of products offered and generate more profit. Factors to be considered: The price of the good Price of related goods or service Income of Buyers Taste or preference of consumer Consumer price expectations Population of buyers
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Determinants of Supply
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