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Unformatted text preview: Theory: an integrated set of principles that explain and predict observed events Hypothesis: A testable proposition that describes a relationship that may exist between events Experimental research: studies that seek clues to cause-effect relationships by manipulating one or more factors (independent variables) while controlling others (holding them constant) Social psychology is a science that studies the influences of our situations, with special attention to how we view and affect one another. Personal attitudes and dispositions also shape behaviour Social behaviour is also biological behaviour A good theory: 1) effectively summarizes a wide range of observations 2) makes clear predictions that we can use to a) confirm or modify the theory b) generate new exploration and c) suggest practical application Random assignment: infer cause and effect Random sampling: helps us generalize a population...
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- Spring '08
- Social Psychology