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Animal Sciences.docx - Animal Sciences Definition A study...

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Animal Sciences Definition: A study of the principles by which certain domesticated animals and birds provide for humans Domesticated animals and birds tamer- positive interaction thrive under “artificial” conditions reproduce regularly in confinement may become more dependent on man “responsible ownership” o spay/neuter How did domestication change the life of mankind? Provide for humans: o Food o Clothing o Power o Recreation o Companionship o Psychological benefits o Profit “Animals make better people”- Dr. Randy Raub Agree- o Responsibility o Love/compassion o Life lessons o Nutritional benefits o Health o Profitable Disagree- o Lots of work o Animal abuse o Can get hurt o Nutrition o Health o Costly Societies which used animal products advanced further and faster (do you agree?) Agree- o Farming o Clothing o Hunting 1
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o Raised food instead of hunting o Sustainable o Healthy eating Disagree- o Portion size issue o Environment o Less genetic diversity When man started to use animals the size of farms greatly increased The dynamics of animal agriculture Forage- high cellulose, high fiber, plant based substance o TMR- total mixed ration Animals eat ethanol by products Big issues GMO Sustainability Animal welfare World hunger Hungry people are angry people How are food decisions made? Science/research Social groups Social media Peers Family Cost Perceived value- have to produce products that someone wants to buy 2
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Conflicting message 1. Do you sell your product on its own merits? 2. Do you sell your product by its superiority over the competitors? 3. Do you sell your product by creating negative perceptions of your competition? If you are in production in agriculture you are a minority. Your voice is small. You have to tell people and build a larger group. Decrease $ spent on food = more $ for other stuf Increase in efficiency of production in 90 years Don’t hand milk Genetic improvement Preservation/lack of waste Nutrition knowledge Changes in population and consumption Decreasing land mass for production Increased world population o 80 million annual increase o slowing population increases o majority of increase comes in developing NOT developed countries increased demand for animal products ability to pay will dictate food distribution Factors afecting animal product consumption: income o when we increase income, we increase quality eat out more more convenience brands/ specialty items Bonds o Definition : an identifying mark on an animal set of marketing and communication tools that distinguish something from its competitors o brand is a promise or an expectation best choice land of lakes etc.
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