Quiz Note: It is recommended that you save your response as you complete each question. Question 1(0.25 points)Which of the following would NOT be considered a primary application supported by CRM. Question 1 options:Acquisition of new customers.Retention of current customers.Management of customers' accounts.Management of customer-to-customer relationships. Save Question 2(0.25 points)In this diagram of traditional CRM, what seems to be missing?
Save Question 3(0.25 points)(True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers. Save Question 4(0.25 points)(True/False). A data warehouse will typically contain the history of all previous interactions with specific users (including product use and transactions), but rarely includes other types of data. Save Question 5(0.25 points)(True/False). Data warehousing is the process of extracting data from a data warehouse. Question 5 options:A) TrueB) False Save
Question 6(0.25 points)Which of the following would be a typical use of data analytics? Save
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- Fall '09