JANBusiness Communication.doc

JANBusiness Communication.doc - 1.1 List the stakeholders...

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1 1.1 List the stakeholders involved in the decision making process. FUSE Concept Store Figure 1 Chairman Yeoh Chong Teng Managing Director Yeoh Han Chye Executive Director Koay Soak Eng Marketing Manager Lim Chee Seng Merchandising Manager Keoh Gek Lan Finance Manager Chiew Siong Gan Account Manager Lee Pick Leng Admin Manager Yeoh Gar Keong Executive Director Yeoh Gar Beng Executive Director Leong Choong Chee Executive Director Yeoh Gar Sun Accounting Executive Teh Yean Geok Marketing Executive Michael Lee Marketing Assistant (s) Promoter (s) Accounting / Invoicing Clark (s) Clark (s) Market Research & Development Loh Eng Kheng
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2 1.2 Suggest any TWO (2) forms of communication that you can use to contact with those identified stakeholders and determine any TWO (2) Positions Names Chairman Yeoh Chong Teng Managing Director Yeoh Han Chye Executive Director Koay Soak Eng Yeoh Gar Sun Leong Choong Chee Yeoh Gar Beng Manager Accounting Manager Lee Pick Leng Finance Manager Chiew Siong Gan Admin Manager Yeoh Gar Keong Merchandising Manager Keoh Gek Lan Marketing Manager Lim Chee Seng Market Research & Development Loh Eng Kheng Executive Accounting Executive Teh Yean Geok Marketing Executive Michael Lee Accounting / Invoicing Clark (s) - Marketing Assistan (s) - Clark (s) - Promoter (s) -
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3 ways to establish business relationships with them. The forms of communication that are used in the company is oral communication and written communication . As it is a large company, most of the people from different positions often uses E-mail as the main medium of written communication to communicate within the company. The reasons that the company is using E-mail is because of it’s speed. The advantages of using E-mail is that it is cheap. By using E-mail, you are able to send the information to one or more party with the same cost regardless of distance. Other than that, it will be more efficient as the recipient is able to receive the E-mail in minutes. It is also more convenient as the message that is sent will be stored until the recipient is ready to read it. Also, permanent records will be made while an E-mail is sent by the sender to the receiver. By using E-mail, it will be easier for some of the employees to contact the stakeholders as some of them are not around all the time. It will make it more convenient for the employees to send the stakeholders regarding some of the projects or even proposals that are currently on-going in the company. In addition, every employee in the company will most certainly have an email address to allow other colleagues to contact each other in a more convenient way. Also, by sending E-mails, it will be easier for employees to refer when they are facing problems in the future because a copy will be saved on their mailbox.
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